See you on 17th May 2025 • 9.30am to 5.00pm • Barnes, LONDON SW13 9HE
Jorum
A distinctly Scottish fragrance house founded in 2019 by Scottish perfumer Euan McCall and designer Chloe Mullen.
With a keen sensibility for innovative compositions rooted in the tradition of classical fragrance, Edinburgh-based Jorum Studio offers an ever-evolving perspective on modern luxury fragrance.
Jorum has an unwavering commitment to celebrating Scottish culture through fragrance; each scent is meticulously crafted in-house telling a story of a life well-lived, eschewing stereotypes in favour of an authentic appreciation of the land and its people.
“There is luxury in the land itself, found by those who know where to look. It’s the kind of luxury that’s covered in fingerprints – traces of the soil, the water, the weather and human hands that carefully tend and shape.
It’s not ostentatious, or pretentious.
Instead, it’s quietly confident; laced with irreverence and mischief. Rebellious by nature. In essence, experimental, and filled with a special kind of tension that emerges from pushing boundaries.” says co-founder Chloe.
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TikTok: @jorumstudioperfume