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See you on 16th May 2026 • Barnes, LONDON SW13 9HE

Wales Perfumery

 

Wales Perfumery is an independent fragrance house in the Wye Valley, Monmouthshire, and Wales' first fine fragrance house. Founded in 2019 by Paris-trained perfumer Louise Smith, it was born from a simple belief: that fragrance should be personal, evocative, and rooted in place.

 

Working from her laboratory overlooking a stunning 500-year-old walled garden in Monmouth, Louise blends classical perfumery technique with a deep love of Welsh history, landscape, and story. Every fragrance she creates is crafted entirely in Wales, using quality ingredients, and is designed to evoke a specific emotion, memory, or sense of place.

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Wales Perfumery's collections include The Celts, an olfactory journey through the ancient Celtic world celebrating the tribes who shaped the identity of Wales, Scotland, Ireland, Cornwall and Brittany; and Natur, inspired by Louise's childhood memories of Wales' coastlines, forests, and countryside. Both collections are gender neutral, vegan friendly, and available in a range of sizes.

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