See you on 16th May 2026 • Barnes, LONDON SW13 9HE
Wales Perfumery
Wales Perfumery is an independent fragrance house in the Wye Valley, Monmouthshire, and Wales' first fine fragrance house. Founded in 2019 by Paris-trained perfumer Louise Smith, it was born from a simple belief: that fragrance should be personal, evocative, and rooted in place.
Working from her laboratory overlooking a stunning 500-year-old walled garden in Monmouth, Louise blends classical perfumery technique with a deep love of Welsh history, landscape, and story. Every fragrance she creates is crafted entirely in Wales, using quality ingredients, and is designed to evoke a specific emotion, memory, or sense of place.



Wales Perfumery's collections include The Celts, an olfactory journey through the ancient Celtic world celebrating the tribes who shaped the identity of Wales, Scotland, Ireland, Cornwall and Brittany; and Natur, inspired by Louise's childhood memories of Wales' coastlines, forests, and countryside. Both collections are gender neutral, vegan friendly, and available in a range of sizes.
